![]() ![]() In the blogs, Joi Palloi outlined its approach to design-“we focused on creating a bespoke, secure application that felt very familiar to contestants and viewers, reflecting the conventions of social media experiences”-as well as third-party partnerships they used when building much of the technical functionality of the mobile app. What really grates at the very reality of this reality show is the basic believability of its central voice-recognition app. It isn’t really the app’s interface-its generic icons and soft gradient backgrounds are ugly, sure, but no worse than your average B-round startup. In the process, the show attempts to raise questions brought on in a Web 2.0 world-What does digital authenticity look like? How do we understand nuance, humor, or sexual advances (eggplant emojis, of course) in the absence of in-person communication? And, perhaps most crucially, what is the proper length of a hashtag?īut unfortunately, whatever conclusions The Circle might draw about digital interactions are overshadowed by a spherically-shaped elephant in the room: the app is distractingly fake. The show allows players to “catfish” each other with fake names and photos, flirt with abandon, and otherwise manipulate fellow Circle users to claw their way to the top of the social food chain. ![]() Players instead communicate solely through a voice-activated app called The Circle, where they can update profiles with photos, relationship statuses, and insightful bios (“GOD knows my heart BUT the Devil knows my vocabulary!”). The premise of The Circle is simple, if strange: contestants are housed in discrete units within one apartment building, ostensibly living down the hall from each other while never meeting in person. ![]()
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